In collaboration with Andrew Embury of Yellow Lab, I created a 3D sequence designed to be included in a promotional video for the investment firm AGF. The goal of the sequence was to show how the concept of "discipline" is tightly woven into the company's DNA, ultimately revealing the logo for AGF.
Andrew provided me with storyboards, creative direction, and design, and I took on the 3D process from start to finish - including modelling, animation, texturing, lighting, and rendering.
While the shot was fully completed and approved, it was ultimately cut from the final video.
Stills - Styleframes
