Pathfinder | Color Story
These pieces were developed with Profanity Creative for UAG’s CES presence, designed specifically for their vertical displays. Each video has a different focus - Pathfinder traces the progression of UAG cases over time, while Color Story introduces a new colorway to their "Veil" collection.
I was responsible for the full 3D production on both videos. Working in Houdini and Redshift, I handled look development, animation, lighting, texturing and rendering.
The brief allowed for flexibility, so much of the visual approach was worked out through exploration and iteration. Pathfinder required solving for interesting transitions between case generations, while Color Story leaned more into building eye-catching visual moments that could hold attention on large-format displays.
Below are a few selected frames and videos from that process, including early look development and alternate approaches.
